Fall/Winter Collection 23/24

/ 06.10.2024

Challenging times need courageous and responsible visions - these can be found in Schöffel's new Autumn/Winter 2023 collection. The focus is always on people and their needs. We see it as our responsibility to create products that improve people's lives and futures - for conscious time out and breaks in nature. These visions are reflected in the new collection, which we are pleased to present to you. Let the products inspire you now to unforgettable Ich bin raus-moments. 

Focus in marketing

Brandmovie: Fall Winter 2023 

Ich bin raus.The Schöffel claim has never been more fitting than in these challenging times. Consciously turning to activities in nature as sources of strength and tranquillity serves as a clear antithesis to crises. Schöffel has therefore made it its goal to make unforgettable outdoor experiences possible. Thus, the claim "Because we are part of nature" also stands above the autumn/winter collection 2023. 

The fashion show for the collection 

The new Schöffel collections for autumn/winter 2023 are more diverse than ever and have the right product answer for every need and requirement. As usual, we focus on the best quality, the highest functionality and strong looks that underline personalities but never cover them up.

Corporate Social Responsibility

Sustainability is not a trend for Schöffel, but is firmly anchored in our philosophy. So we go ahead and do everything we can to initiate real change for ecological and social sustainability. For high-quality products, for responsible entrepreneurship and for local people. All of this is summarised under our sustainability label echo.

Preview Marketing Winter 2023

The all-round marketing package. Be it social media campaigns, online advertising packages or social pals campaigns - Schöffel provides support. Of course, we also draw on our brand ambassadors such as Felix Neureuther, Mike Kluge, Gerlinde Kaltenbrunner, Benni Raich and Fanny Smith. 

Outdoor

The Trek & Hike Collection

Das bewusste Naturerleben allein, mit der Familie oder mit Freunden und die damit verbundene Entschleunigung des Alltages – darauf liegt der Fokus in der Schöffel Hiking Kollektion. Die Schöffel ActiveHiking Kollektion ist hingegen für all diejenigen, die auf der Suche nach einem besonderen Gipfelerlebnis sind, die sich bei Halbtages- oder Tagestouren ambitioniert, über wechselndes Gelände bewegen, und dabei keine Höhenmeter scheuen. Für all diese Erlebnisse bieten wir die passenden Produkte.

The new Outleisure collection

The Schöffel Outleisure Collection Autumn/Winter 2023 stands for light-heartedness and security in everyday urban life and focuses on the design trend theme of "cocooning" - wrapping up and making yourself comfortable. This, transferred to the products, enables a feel-good factor that is created by lightness, warmth and clever comfort features. 

Ski

The new ski collection

From bright sunshine to snow flurries, from October to March - with the Active Piste collection Autumn/Winter 2023 from Schöffel you can ski in any weather. The reason for this is the layering system, which offers a perfect body climate as well as warmth performance, without sacrificing the style factor. 

The new ski touring collection

Climb the mountain under your own power, enjoy deserted natural landscapes and recharge your batteries in the silence. This active off-piste movement demands a lot from the products. The right clothing for the sweaty ascent and the subsequent brilliant and enjoyable deep-snow descent in untouched nature - that's what Schöffel's ski touring collection offers.

Bike

The new bike collection

Schöffel's versatile bike collection accompanies all cycling enthusiasts who swing themselves onto the saddle with fascination and passion. In the three areas of Gravel, Travel and Trail, the focus in Autumn/Winter 2023 is clearly on feeling cold and the risk of overheating - the body climate plays the central role in ensuring that everyone gets their performance in the pedals. 

Teamwear

The new teamwear collection

The passion for winter sports unites and makes it so unique. The new teamwear collection autumn/winter 2023 from Schöffel is precisely for those people who love winter and are on the mountain as part of a team. 

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